Winning the Video Interview Game:

Key Insights for Employers and Candidates


Winning the Video Interview Game: Key Insights for Employers and Candidates

In the wake of the pandemic, the traditional job hiring landscape underwent a major shift. The time-honoured practice of in-person interviews was increasingly replaced by video interviews, a trend that continues to shape recruitment processes. While face-to-face interviews are making a comeback, the role of video interviews in accelerating the recruitment process cannot be understated, particularly in the context of international hiring.

This blog delves into the benefits and challenges of video interviews for employers and job seekers, offering practical tips to ace this new normal in recruitment.

Advantages and Pitfalls for Employers


  • Cost-Effectiveness: Video interviews eliminate travel, slashing significant recruitment expenditure.
  • Scheduling Flexibility: The absence of travel eases interview timing coordination.
  • Time Conservation: With commute out of the equation, the focus can be solely on the interview.
  • Access to Global Talent: The virtual format enables tapping into international talent, raising the bar for recruitment.


  • Technical Hitches: Connectivity issues and poor audio-video quality could potentially disrupt the interview.
  • Missed Non-verbal Cues: The nuances of body language and facial expressions, crucial to interviews, can be hard to read.
  • Potential Distractions: Candidates may find themselves in environments not conducive to focused conversation.
  • Lack of Personal Connection: The virtual format can create barriers to establishing rapport with the candidate.

Pros and Cons for Candidates


  • Comfort and Convenience: The familiarity of home reduces stress and enhances comfort during interviews.
  • Broadened Access: Virtual interviews unlock job opportunities beyond geographical constraints.
  • Streamlined Preparation: With resources at their fingertips during the interview, candidates can better equip themselves.
  • Improved Communication: Viewing the interviewer’s reactions in real-time can help candidates tailor their responses.


  • Technical Difficulties: Internet issues can cause interruptions, leading to stress and performance impacts.
  • Impersonal Experience: Building a connection with the interviewer can be more challenging in a virtual setting.
  • Potential Distractions: Domestic settings might pose unexpected interruptions.
  • Increased Anxiety: The unfamiliar format may exacerbate nerves for some candidates.

Tips for Excelling in Video Interviews

Preparation is key. Double-check your technology, dress professionally, pick a quiet, distraction-free spot for your interview, and rehearse answers to common questions. Keep the interaction natural, not robotic.

Maintain eye contact, articulate clearly, use natural body language, and actively listen to the interviewer before responding. Use reliable video conferencing platforms like Zoom or Skype, and always have a backup plan in case of technical disruptions. Appropriate lighting and a neutral background keep the focus on you.

Be ready to go at least five minutes early. Even though it is a virtual meeting, remember to dress appropriately. Conclude the interaction by thanking the interviewer for their time.

In conclusion, the advent of video interviews, though catalysed by the pandemic, is a trend that has reshaped the job market. As we navigate this change, recognising its unique challenges and leveraging the advantages, we can turn potential roadblocks into opportunities for growth and connection.

My views are based on my 15 years+ of recruiting for Accountancy Practice and Insolvency professionals.

For advice about your career options, speak to Scott Lowes at Levitate Recruitment, specialists in placing practice-trained accountants and insolvency professionals across the UK, and find the right role to suit your ambitions.